KirkLindstrom.com - Articles - 2012 Blog - Facebook IPO Timeline: Facebook Valuation, Facts and History
Kirk
                Windsurfing at Palo Alto in SF Bay in May 2009
Facebook IPO Timeline
 
What happened to Facebook? IPO Valuation, Facts and History
Kirk
                Windsurfing at Coyote Point November 2009
For quotes and charts:  Facebook Charts and Graphs

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May 24, 2012:  If Facebook had a Timeline it might look like this:

Feb 1 , 2012  Facebook announced plans for its IPO in an official Form S-1 SEC filing.
  • Facebook says it has 845 million monthly active users (MAU), 2.7 billion likes and comments per day, 250 million photos uploaded per day and 100 billion friendships.
  • 2010 Revenue was $1,974 million, Net Income was $606 million with diluted earnings per share of $0.28
  • 2011 Revenue was $3,711 million, Net Income was $1,000 million with diluted earnings per share of $0.46
March 7, 2012 Facebook files Amendment No. 2 to Form S-1 .

April 23 , 2012  Facebook files Amendment No. 4 to Form S-1 and says Q1 net profits fell 12% to $205 million due to higher expenses
  • Facebook says it has 901 million monthly active users, 3.2 billion likes and comments per day, 300 million photos uploaded per day and 125 billion friendships.
May 3 , 2012  Facebook files Amendment No. 5 to Form S-1 where it sets a price range of $28 to $35 for its IPO  
  • Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares of Class A common stock. We anticipate that the initial public offering price will be between $28.00 and $35.00 per share.
  • UNDERWRITING :  Total Shares Offered = 337,415,352
May 7 , 2012  Facebook kicks off its road show.  News outlets make a big deal over founder and CEO, Mark Zuckerberg, showing up wearing a hoddie (photo below) rather then the typical Wall Street costume, a suit and tie.

May 9 , 2012  Facebook file
s Amendment No. 6 to Form S-1 expressing caution about revenue growth due to rapid shift by users to using mobile devices to access Facebook where they are not making much money from advertising.
  • Mobile MAUs. We define a mobile MAU as a user who accessed Facebook via a mobile app or via mobile-optimized versions of our website such as m.facebook.com, whether on a mobile phone or tablet such as the iPad, during the period of measurement.  Worldwide mobile MAUs increased by 69% from 288 million as of March 31, 2011 to 488 million as of March 31, 2012.

  • Increasing Mobile Usage. Increasing use of Facebook on mobile devices will also affect our performance, particularly if mobile use substitutes for use on personal computers. Historically, we have not shown ads to users accessing Facebook through mobile apps or our mobile website and we cannot be certain that our mobile monetization approaches will be successful in generating meaningful revenue. We cannot quantify the extent to which mobile usage of Facebook is substituting for, rather than incremental to, usage of Facebook through personal computers, but we generally expect mobile usage to increase at a faster rate than usage through personal computers for the foreseeable future.

May 7 to May 15, 2012  During road show analysts at Morgan Stanley, Goldman Sachs and JP Morgan reduced their internal revenue forecasts which did not get disclosed during the road show or before the IPO.

May 15, 2012  Facebook files Amendment No. 7 to Form S-1 increasing the IPO price range to $34 to $38 per share.

  • Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares of Class A common stock. We anticipate that the initial public offering price will be between $34.00 and $38.00 per share
  • UNDERWRITING :  Total Shares Offered = 421,233,615      
May 16, 2012  Facebook files Amendment No. 8 to Form S-1 increasing the number of shares offered by 84 million shares to a total offering of 421,233,615 shares.
  • Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 241,233,615 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders.
  • UNDERWRITING :  Total Shares Offered = 337,415,352      
May 17, 2012  Facebook prices IPO at $38 per share which raises $16 billion.

May 18, 2012: Facebook IPO at $38.  Facebook stock opened at $42 but closed the first day at $38.23.
Day        Date       Open       High        Low      Close      Volume
=== =========== ========== ========== ========== ========== ===========
Thu 24-May-2012      32.95      33.21      32.02      32.07    18829516 
Wed 23-May-2012      31.37      32.50      31.36      32.00    73643528 
Tue 22-May-2012      32.61      33.59      30.94      31.00   101782456 
Mon 21-May-2012      36.53      36.66      33.00      34.03   168180128 
Fri 18-May-2012      42.05      45.00      38.00      38.23   580206400 
Thu 17-May-2012      38.00      38.00      38.00      38.00           0

May 19, 2012CEO Mark Zuckerberg married Priscilla Chan the very next day.


MarkZuckerberg and
                          Priscilla Chan's Wedding Photo

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Mark Zuckerberg
                                wearing Hoodie to IPO Roadshow

Facebook SEC Filings


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