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Kirk Lindstrom on Cover of Timer Digest
Price for a 30 second Super Bowl Commercial

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My Estimate of
Total Revenue from Superbowl 51 Advertisements
 
February 1, 2017:  Question: What is the price paid by advertisers for a 30 second Super Bowl commercial during the 2017 broadcast?

Answer:  This table below shows the price of a 30 second commercial advertisement during the 2013 Super Bowl for the 2016/2017 season will cost between $5.0 million and $5.5 million dollars!  The Fox network, which will carry Super Bowl 51, could pull in over $400 million if they sell as many ads as CBS sold last year.

Year
Season
Num.
Cost
Increase $
Increase

2008
2007-2008
42
$2.7M



2009
2008-2009
43
$3.0M
$300,00011.1%

2010
2009-2010
44
$2.9M



2011
2010-2011
45
$3.1M
$200,000
6.9%

2012
2011-2012
46
$3.5M
$400,00012.9%

2013
2012-2013
47
$3.8M
$300,0008.6%

2014
2013-2014
48
$4.0M
$200,0005.3%
FOX
2015
2014-2015
XLIX-49
$4.5M to $4.7M
$500,00012.5%
NBC
2016
2015-2016
X-50
$5.0M


CBS
2017
2016-2017
XI-51
$5.0M to $5.5M


FOX


Top Market Timers
Kirk Lindstrom on Cover of Timer Digest
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Total revenue from Superbowl 51 ads:  According to Sports Illustrated, the Fox network could make $247.5M just from 30 second commercials during this year's telecast:
Last year, excluding "free" ads run by CBS and the NFL, 62 total advertisements ran during the telecast. Forty-five of those were 30-second spots and 17 ran for a full minute. If there’s a similar number of 30-seconders this year, Fox could bring in up to $247.5 million just from 30-second ads.
My guess is FOX will give a discount for a full minute so seventeen adds could run $10M each for another $170M.  Adding $170M for full minute ads plus $247.5 million for thirty second ads gives an estimated total of $417.50 million dollars!
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