KirkLindstrom.com - Articles - 2023 - Super Bowl LVII (2017) Ad Price
Kirk Windsurfing at Palo Alto in SF Bay in May 2009 Cost for 2023 Super Bowl 57 Advertisement
Kirk Lindstrom on Cover of Timer Digest
Price for a 30 second Super Bowl LVII Commercial

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February 13, 2023:  Question: What is the price paid by advertisers for a 30 second Super Bowl commercial during the 2023 broadcast?

Answer:  This table below shows the price of a 30 second commercial advertisement during the 2023 Super Bowl for the 2022/23 season cost between $7.0 million dollars, up 7.7% or $500,000 over last year! Below is a table showing the price of Super Bowl ads back to 2008.

Year
Season
Num.
Cost
Increase $
Increase

2008
2007-2008
42
$2.7M



2009
2008-2009
43
$3.0M
$300,00011.1%

2010
2009-2010
44
$2.9M



2011
2010-2011
45
$3.1M
$200,000
6.9%

2012
2011-2012
46
$3.5M
$400,00012.9%

2013
2012-2013
XLVII-47
$3.8M
$300,0008.6%

2014
2013-2014
48
$4.0M
$200,0005.3%
FOX
2015
2014-2015
XLIX-49
$4.5M
$500,00012.5%
NBC
2016
2015-2016
L - 50
$4.8M
$300,000 6.7%
CBS
2017
2016-2017
LI-51
$5.0M
$200,000 4.2%
FOX
2018
 2017-2018
 LII - 52
 $5.2M
 $200,000 4.0%
2019
 2018-2019
 LIII - 53
 $5.3M
 $100,000 1.9%
2020
 2019-2020
 LIV - 54
 $5.6M
 $0
 0.0%
2021
 2020-21
 LV - 55
 $5.6M
 $0 0.0%
2022
 2021-22
 LVI - 56
 $6.5M
 $900,000 16.1%
2023
 2022-23
 LVII - 57
 $7.0M
 $500,000
 7.7%
 FOX


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Image taken from live on 2/13/23 courtesy of CNBC
Price for a 30 second Super Bowl LVII Commercial
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